Facebook Fanpages are not dying, despite the current branded content policy rumors.

Hey folks! It’s been a while since the last time we’ve updated our blog. We’re back to straighten a few things related to the recent Fanpage doomsday reports. It all started on March 1st, 2018 when Facebook announced their Branded Policy change.  The branded content policy prohibits publishers and content creators from being paid to post things that they were not involved in creating. To be specific, Facebook will add the following parameter to its policy:

“Don’t accept anything of value to post content that you did not create or were not involved in the creation of, or that does not feature you.”

Many (if not the vast majority) of publishers panicked to the point where everyone began selling their stock of pages. Publishers claimed that the changes were so drastic that it caused giants like  LittleThings.com to close doors. Well, the truth is, this isn’t a doomsday scenario, and Facebook is still alive and well. First, LittleThings.com were in financial trouble long before this new Branded Policy change, they even admitted so in their letter to the public. Second, Facebook is still (by far) the most popular social network out there. With over two billion users, that’s almost a 1/4 of the earth population. If you believe Facebook will fail anytime soon, we can tell you right now that it won’t happen. So, let’s clear up this Branded Policy update, what does it actually mean?

The Branded Content policy was introduced by Facebook to help curb the spread of misinformation, clickbait articles, and fake news. It prevents owners of huge Fanpage networks from spreading the same story/link on multiple Facebook Fanpages. That’s it. Basically, if your page is about cats, you better write about cats, and the article better be written by you. Also, if you decide to cross-post the link on all your other pages, you may get yourself in trouble. So you see, Facebook wants publishers to stick to their topic/niche, and they want to curb the spam. This is why Facebook is still a great tool, and some might argue that things will get better now, as the lower amount of spam should make Facebook more appealing to the end user. Stick to your niche, write your own content, and don’t spam your links across many pages, and you will avoid the doomsday scenario everyone is talking about.


Thanks for reading!

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